The Story of Apple

Forty years after its creation, Apple has risen to become one of the largest companies in the world. This business behemoth, valued at over $650 billion, seems to have had a charmed existence; however, its success came only after fighting from the brink of failure.

In 1997, Microsoft invested $150 million in their rival, and in doing so, marked to beginning of Apple’s revival. After the investment by Microsoft and the return of Steve Jobs, Apple took the tech world by storm. They released the first iMac, the iBook, the Mac OS X operating system, iPods, and iTunes. All these products came from a company that had very nearly been the victim of a buyout.

So what happened? How did Steve Jobs do it? Well, he knew that business is a game of inches and took advantage of that, building Apple back up one small inch at a time. Jobs knew that there was no way Apple could hope to compete with Microsoft in the PC industry, at least not at the given moment. Because of this, he decided to go in a different direction.
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In October 2001, the iPod was released. Complete with sleek lines, an easy to use interface, and the music service iTunes (released in 2003), the iPod was an instant success. It was this success that launched Apple back into the forefront of people’s minds. From there he built Apple into a technology giant. He focused on simplicity, creativity, and ease of use.

Apple is one of the best examples of a company that focuses on the details – the inches. Every product that Apple releases has been meticulously thought out. From the materials used, to the styling, to the colors – everything. And because of this, Apple has shown that they are a company that is here to stay. Inch by inch, they have skyrocketed to the top.