A Game of Inches

3-D UV Printing

In a world of constant stimuli, it’s tough to grab a consumer’s attention. Brightly colored flyers compete to be read. Big bold fronts scream, “Look at me!”   Cluttered ads beg customers to read the newest, hottest deals. In essence, it’s hard to stand out in this day and age. Of course there are ways to stand out, and in this case, the “inches” that can make a company stand out aren’t metaphorical.

Touch and sight make up 40% of our senses, so it would be very beneficial to appeal to both. Luckily, Scodix Printers can fulfill both of these needs. In an industry like consumer printing, there isn’t always a lot of variety. Scodix, however, offers some impressive effects. Some examples of these include high gloss and variable densities, metallic, glitter, and even braille. These effects are achieved by the use of a 3-D UV coating. This 3-D UV coating is created by using UV light to trigger photo polymerization of a special pool of resin, which in turn creates a look and feel similar to embossing. In real world speak: UV light is used to created raised spots. Folders, business cards, product catalogues, and photo albums can all benefit greatly from this eye-catching and unique feeling effect.
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Raised 3-D UV is up to 250 microns in polymer height, which is where the “inches” come in. Printing truly is a game of inches; the small fractions of each inch allow companies like Splash Print to help their customers stand out from the competition. These 3-D UV coatings are 100x higher than selective varnish, giving them a distinct and impressive look. It isn’t just the raised UV coating that can help a company to stand out. It can be combined with other effects like matte finish, soft touch, or lamination in order to give customers a high-end experience with whatever their creations may be. Printing can help a company set itself apart from the competition, and by using using new technologies in order to help stand out, some companies are using inches to leap miles ahead of the competition.

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