A Game of Inches

The Story of Apple

Forty years after its creation, Apple has risen to become one of the largest companies in the world. This business behemoth, valued at over $650 billion, seems to have had a charmed existence; however, its success came only after fighting from the brink of failure. In 1997, Microsoft invested $150 million in their rival, and […]

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Featured Post
"It's not just a game of inches - it's fractions of an inch when you are talking about Guitar Strings."
Featured Quote
"We are what we repeatedly do. Excellence, then, is not an act, but a habit." -Aristotle
The Devil is in the Details
"To create something exceptional, your mindset must be relentlessly focused on the smallest detail." -Giorgio Armani